The Books Of Freedom / New Direction
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Universidad Francisco Marroquin (UFM)

June 1st 2019 - Madrid, Spain

The Books Of Freedom


The Convention is gathering another year in Madrid to tell a new story: The Books of Freedom

The Books of Freedom is the new story that free market and libertarian think tanks will tell us at the Convention on the 1st of June in Madrid this year.

Our journey will begin with 'Road to Serfdom’, which will take us on a path to discover the main books that have liberated human kind from oppressive ideologies which have tried and are still trying to kill our freedom. Each room at the Convention will have the name of one of these books and each book will host a few freedom fighters’ organisations that will remind us that freedom is always one generation away from extinction. Don’t miss the opportunity to become a freedom fighter and join the resistance against oppression. 

Once more, The Convention - Liberal Festival is organised by New Direction and hosted by the Instituto Juan de Mariana.  Last year 24 organisations partnered with us to deliver a fantastic festival with 21 events and 60 speakers. On the 1st of June this year there will be even more. 

Join us! 

The Books Of Freedom

Our challenge

A global opinion study on attitudes towards capitalism, commissioned by the Legatum Institute in 2015, showed that the 2008 financial crash had seriously undermined support for the capitalist system. People agreed that the rich get richer and the poor get poorer in capitalist societies. This belief is in direct contradiction with the reality, with the proportion of the world’s population living in absolute poverty falling from 37% in 1990 to less than 10% today. The research also revealed widespread support for protectionist policies.

The public mood detected in this research has been explicitly expressed in the political turmoil of recent years. The rise of politicians offering protectionist and anti-market policies in the USA, Britain and the rest of Europe should alarm everyone who believes in free markets, free trade and a free society.

Similarly, developing countries in Latin America, Asia and Africa continue to cling to the policies which are halting their development, in a misguided attempt to defend their manufacturing industries and an unwarranted fear of multinational corporations.

Politicians listen to public opinion. There has not been a significant trade deal since NAFTA in 1994 and, extraordinarily in peace-time, the volume of international trade is falling in proportionate terms.

The anti-market movement is organised and global. As well as lobby groups, it brings together most aid organisations, development charities and other NGOs. There is, though, no counterweight making the case, worldwide, for the politics that lift the poor whenever they are applied. Public opinion may be against us, but we have the better story to tell.
Our aim is to establish a world-wide agenda for strengthening and developing free markets, and to inspire a new generation of free market supporters. Faced with the current rise of protectionist and authoritarian politics, we believe that the time is ripe for a new free market strategy; which champions the record of free markets in raising living standards across the world and provides a comprehensive reform agenda for the future.

The Books Of Freedom


The Convention will be hosted in Madrid, Europe’s fifth largest city. Madrid provides a fitting location for such a wide-reaching summit, as it serves as a continental bridge to the Americas, and a crossroads between the north, south, east and west of Europe.

The Convention will take place at the new campus of Universidad Francisco Marroquin (UFM), to gather together the country’s flourishing liberal, free market organisations and to build a hub to network Latin American thinkers with Europe and the developing world.

The UFM, Madrid, Spain and the Spanish language will play a critical role in the future of free market ideas. Spanish is emerging as one of the most important languages in our globalized world and is now one of the main challengers to the predominance of English.

There are approximately 400 million native Spanish speakers in the world, making it the second most widely spoken language, with official language status in twenty-one countries. An additional sixty million people speak Spanish as a second language and it is becoming increasingly popular amongst students learning an additional language. The rapid emergence of Latin American economies means that Spanish language will become ever more important in discussions regarding trade, regulation and the global economy.

To reach the UFM from Madrid you can use the Bus line number 7 from "Alonso Martinez" and Line 10 from "Plaza de Castilla" 

The Books Of Freedom


Juan Ramón Rallo PhD

Former director of Instituto Juan de Mariana, Spain


Gloria Alvarez

Radio and Television Presenter, Libertarian political commentator, Guatemala


Daniel Hannan MEP

Vice President, New Direction, UK


Linda Whetstone

Chairman, Atlas Network, UK

Axel Kaiser PhD

President, Foundation for Progress (FPP). Director Friedrich Hayek Chair Universidad Adolfo Ibáñez, Spain


Hermann Tertsch

Journalist. VOX Candidate to the European Elections, Spain


Jan Zahradil MEP

ACRE President, Czech Republic


Daniel Lacalle PhD & MP

Member of Parliament. Economist, Chief investment Officer of Tressis, Spain


María Blanco PhD

Professor of History Economic Thought, Spain


Javier Zarzalejos MEP

Member of the European Parliament and Director of FAES

Iván Espinosa de los Monteros MP

VOX Spokenperson


José Ramón Bauzá

C´s Candidate to the European Elections. Former President of the Government of the Balearic Islands (2011-2015), Spain


Nile Gardiner

Director of the Margaret Thatcher Center for Freedom, The Heritage Foundation, UK


Esperanza Aguirre

President of Madrid Region 2003-2012, Spain


Pedro Schwartz PhD

“Rafael del Pino” Professor of Economics, Spain, OBE

Adam Bartha

Director of EPICENTER Network, UK


Adrián Bernabéu

Entrepreneur and Investor, Blockchain, Spain


Alberto Zilio

Director Public Affairs Europe at AT&T, Italy


Aleksandar Kokotovic

Global Campaigns Director for SFL


Almudena Negro

Reporter at La Razón, Spain


Álvaro Martín

Classical Liberal Author, Spain


Álvaro Pavón

Executive Board Chairman SFL, Spain


Ángel Fernández PhD

Author, Economist UCM, Spain

Autumn Campbell

International Programs Coordinator, Leadership Institute, USA


Brian Sturgess

Managing Editor and Chief Economist, World Economics, UK

Carlos Cuesta

Radio Presenter, Libertad Digital, Spain


Clara Pascual

Presenter and Events Host, Spain

Cristina Seguí

Journalist at OKDiario, Spain


Daniel Ureña

Public Affairs. Communication. Advocacy. Think tanks. @MASconsulting. Spain


Daniel Rodríguez

President El Club de los Viernes Madrid, Spain


Daniel Rodriguez Carrerio

Free Market Economist and Author, Spain

David Simon-Santiñán

Head of Public & Government Affairs at Grayling, Spain


Diego Sánchez de la Cruz

CEO Foro Regulación Inteligente, Spain


Eduardo Fernández

Director, Institute Juan de Mariana, Spain


Esteban Montoya

Columnist, Foundation for Progress (FPP), Spain

Gonzalo Melián

Director of UFM Madrid, Spain


Irune Ariño

Deputy Director, Instituto Juan de Mariana, Spain


Jaime Núñez Miller

Partner, Zentank, Spain

Javier Benegas

Editor of, Spain


Javier Fernández-Lasquetty

Chief of Staff of Pablo Casado, President of the People's Party, Spain

Javier Martínez Portomeñe

National coordinator SFL. Spain

Jorge Gómez Arismendi

Director of Research, Fundación Para el Progreso, Spain

Jorge Suárez

Local coordinator SFL Leon. Spain

José Antonio Aguirre Rodríguez

Economist, Ediciones Aosta, Spain

José Carlos Rodríguez

Editor of, Spain


José Maria Marco

Professor in the Department of International Relations, Comillas Pontifical University, Spain


Dr Juan Castaneda

Institute of International Monetary Research and University of Buckingham, Spain


Juan Carlos Hidalgo

Policy Analyst for Latin America, CATO Institute, Spain


Juan Pina

Secretary General of Fundación para el Avance de la Libertad, Spain

Kevin Flanagan Coombes

Leadership Development Manager, Students for Liberty, Ireland

León Gómez Rivas PhD

Professor of Modern History and Economics, Spain

Luca Bertolleti

European Affairs Manager, Consumer Choice Centre, Italy

Luis Balcarce

Chief editor of Periodista Digital, Spain


Manuel Mariscal MP

Member of the Spanish Parliament. Vice-Secretary for Communications, VOX. Spain


Naweed Khan

Executive Director of New Direction, UK


Neva Sadikoglu-Novaky

Senior Fellow at Localis, UK


Noemi Díaz Corral

Vice President Xoán de Lugo, Spain

Pau Vila

Research fellow at the liberal think tank CCL, Spain


Pol Victoria

Director at Austrolibertarian School of Kryptoeconomics, Spain


Rafael Núñez Huesca

Journalist at Intereconomía TV, Spain


Rafa Rubio

Political Consultant, Spain


Rebecca Lowe

Director, FREER, UK


Roberto Hernández Granda

Vocal in El Club de los Viernes, Spain


Rosa Guirado

Founder of Legal Sharing

Rubén Ruiz

Senior Consultor, Lasker. Spain


Sara Sánchez

National Director of Students for Liberty, Spain

Samuel Vázquez

Coordinator of the Club de los Viernes Madrid and coordinator of the platform "A police for the 21st century", Spain

Silvio Dalla Valle

Volunteer Faculty, Leadership Institute, Italy

Themistoklis Asthenidis

Deputy Director ACRE, Managing Editor The, Greece


Vicente Miró

Businessman and author, Spain

Víctor Santana

Freedom Fighter, Spain


The Books Of Freedom


June 1st, 2019


Accreditation "Open Doors"


Liberalismus by Ludwig von Mises (ES,EN)

Welcome to the Books of Liberalism by The Convention 

  • Juan Ramón Rallo 



Liberalismus by Ludwig von Mises (EN)

Killing Poverty by The Convention 

Moderated by Silvio Dalla Valle

  • Daniel Hannan
  • Juan Carlos Hidalgo
  • Axel Kaiser 
  • Linda Whetstone 
  • Daniel Lacalle 


The Road to Serfdom by Friedrich Hayek (ES)

Captain Marvel by The Convention 

  • Maria Blanco
  • Gloria Álvarez 


The Tavern (ES)

A Police Force for the XXI Century by El Club de los Viernes

  • Samuel Vázquez


The problem of political authority by Michael Huemer (ES)

Freedom of Expression and Censorship in the New and Old Media by Instituto Juan De Mariana 

Moderated by Irune Ariño 

  • Almudena Negro
  • Carlos Cuesta 
  • José Carlos Rodríguez 
  • Esteban Montoya 


Economics in One Lesson by Henry Hazlitt (EN)

Increasing your reach: Social Media tecniques by Leadership Institute 

Moderated by Autumn Campbell 

  • Silvio Dalla Valle 
  • Daniel Ureña


Capitalism by Arthur Seldon (EN)

Who benefits from competition? by Consumer Choice Center 

Moderated by Luca Bertoletti 

  • David Simon-Santiñán
  • Rosa Guirado ​
  • Pau Vila


The Road to Serfdom by Friedrich Hayek (ES)

Fixing the Spanish Economy by The Conservatives 

Moderated by Diego Sánchez de la Cruz 

  • Daniel Lacalle 
  • Javier Fernández Lasquetty 


The Tavern (ES)

The fight for freedom in education by El Club de los Viernes

  • Esperanza Aguirre 


Liberalismus by Ludwig von Mises (EN)

A European Union that belongs to us by The Convention 

Moderated By Naweed Khan                    

  • Jan Zahardil                                                                
  • Hermann Tertsch
  • Javier Zarzalejor
  • Rubén Ruiz


The Road to Serfdom by Friedrich Hayek (EN)

Free trade: why are we losing? by IFT

Moderated by Daniel Hannan                                    

  • Axel Kaiser                                    
  • Juan Carlos Hidalgo 


The Tavern (EN)

Building a strong identity for your organization by Leadership Institute & MAS Consulting

Moderated by Themistoklis Asthenidis

  • Daniel Ureña
  • Autumn Campbell


The problem of political authority by Michael Huemer (EN)

Political Realigment: Time for new Alliances? by Epicenter 

  • Adam Bartha 
  • Rebecca Lowe 


Capitalism by Arthur Seldon (ES)

The Market as a public good by Fundación para el Progreso 

Moderated by Noemi Díaz Corral

  • Jorge Gómez Arismendi
  • Rosa Guirado
  • Daniel Rodríguez


Education: Free and Compulsory by Murray Rothbard (EN)

Education in Freedom by IFT in cooperation with UFM, SFL Academy, OMMA and Buckingham University 

Moderated by Daniel Hannan MEP

  • Gonzalo Melian
  • Brian Sturgess
  • Juan Castañeda
  • Kevin Flanagan 


The Garden

Be Free, Music, Food, Ideas, Socratic beers by SFL and Cocktails by The Convention


The Road to Serfdom by Friedrich Hayek (ES)

Have the traditional media lost their influence in the world? by The Conservatives.Online

Moderated by Almudena Negro

  • Rafa Rubio 
  • Luis Barcarce

14:30- 14:40

The Road to Serfdom by Friedrich Hayek (EN)

Why Liberty Matters?  By Iván Espinosa de los Monteros 

15:00- 15:15

The Road to Serfdom by Friedrich Hayek (ES)

The Constitucional Political Crisis by Jorge Martín Frías 


The Tavern (ES)

Role of the media in the birth of new political forces by El Club de los Viernes

Moderated by Roberto Hernández Granda

  • Rafael Núñez Huesca  
  • Cristina Seguí  
  • Javier Benegas 
  • Manuel Mariscal


The Road to Serfdom by Friedrich Hayek (ES)

Champions of Liberty by Centro Diego de Covarrubias 

  • Ángel Fernández 
  • León Gómez Rivas


Education: Free and Compulsory by Murray Rothbard (EN)

WHY SFL?  By SFL Academy 

Moderated by Sara Sánchez Medina

  • Aleksandar Kokotovic
  • Kevin Flanagan
  • Javier Martínez Portomeñe



Liberalismus by Ludwig von Mises (ES)

Liberal Tribes by The Convention 

Moderated by Maria Blanco

  • Eduardo Fernández Luiña 
  • Jose Maria Marco
  • Juan Ramón Rallo 
  • Daniel Rodríguez Carreiro 


Capitalism by Arthur Seldon (ES)

Blockchain: freedom in one click by The Conservatives 

Moderated by Clara Pascual                       

  • Pol Victoria                     
  • Jaime Núñez Miller                         
  • Adrián Bernabéu


The problem of political authority by Michael Huemer (EN)

A Libertarian perspective of political governance by Fundación para el Avance de la Libertad 

  • Juan Pina 



Economics in One Lesson by Henry Hazlitt (EN)

Money creation in a free market economy by Institute of International Monetary Research

Moderated by Juan Castañeda

  • Pedro Schwartz
  • Jose Antonio Aguirre


The Road to Serfdom by Friedrich Hayek (ES)

The Future of Kryptoeconomics by The Zentanek    

Moderated by Pol Victoria                       

  • Alvaro Martín                       
  • Jaime Núñez Miller 


The Tavern (ES)

Liberty Killers: Attacking Liberty since XVI Century by El Club de los Viernes 

  • Ángel Fernández 
  • Vicente Miró 


Liberalismus by Ludwig von Mises (ES)


The Best is yet to come by The Convention 

Moderated By Víctor Santana 

  • Juan Ramón Rallo
  • Gloria Álvarez
  • Axel Kaiser 

The Books Of Freedom


The Books Of Freedom


Interested in politics or economics? Want to learn of the exciting and optimistic future which lies ahead? Then this is the perfect conference for you! Do not miss the opportunity to participate!